A straight answer on shopfront sign pricing in Wirral and Liverpool — flat panels, illuminated trays and built-up lettering — from Custom Signs Direct Ltd.
It's the first question nearly every business owner asks me, and it's a fair one — nobody wants to ask for a quote and wait a week to find out they're miles off budget. So here's a straight answer, based on real jobs we've done across Wirral and Liverpool.
A flat panel sign is a single printed or vinyl-wrapped board fitted to your fascia. It's the most cost-effective way to get a professional, branded sign up outside your premises, and it suits most retail units, cafés and small offices perfectly well.
Prices start from around £300–£500 fitted, depending on size and whether we're printing full colour graphics or just applying cut vinyl lettering to an existing panel.
If you want your sign lit up at night — which makes a real difference for evening trade and visibility on a busy road — an illuminated tray sign is the standard option. It's a box construction with LED lighting inside, faced with your branding.
These typically start from £600–£800 fitted, moving up depending on size and complexity of the design.
Built-up letters (sometimes called 3D letters) are individual letters and logos fixed directly to the wall or fascia, either face-lit, halo-lit (a glow behind each letter) or non-illuminated. This is the premium option — it looks fantastic and reads as a serious, established business.
Costs start from around £600 and scale up with the number of letters, size and lighting spec.
Size is the biggest factor — a small fascia sign for a unit on a retail park costs a fraction of a full-width sign on a large high street shopfront. Illumination adds cost because of the electrical work and LED components. Access also matters — a ground-floor fascia is straightforward, but anything requiring scaffolding or cherry-picker access adds to the job.
The good news is none of this is guesswork on your end. We always start with a free site survey, take proper measurements and photos, and come back with a written quote — so you know exactly what you're paying for before anything is made.
The only way to get a genuinely accurate price is a site visit, because every shopfront is different. If you're in Wirral, Liverpool or anywhere across Merseyside, give me a call on 07934 735346 or fill in the contact form and I'll come and take a look — no cost, no obligation.